About Locally Laid
We’re a Northland family running a mission-based farm in Wrenshall, Minnesota. For us, it’s about getting people real food to local folks, while treating livestock and the planet well in the process.
And by sourcing & selling regionally, we’re championing Agriculture of the Middle and strengthening rural economies.
Plus we have a funny name.
Locally Laid aims to change the way eggs are produced in America – big words from a little chicken, but we’re plucky.
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Role: Freelance Ad Manager
Responsibilities:
- Create compelling Google Ads campaigns across various platforms, including Search, Display, and Video, tailored to our target audience demographics, interests, and behaviors.
- Strategize campaigns based on in-depth analysis of target audience segments, competitive landscape, and industry trends to drive maximum engagement and conversions.
- Identify advertising objectives and develop strategic plans to achieve them, whether it’s increasing brand awareness, driving website traffic, or generating leads and sales.
- Develop comprehensive advertising strategies, including keyword research, ad copywriting, bidding strategies, and budget allocation, to optimize campaign performance and ROI.
- Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, and return on ad spend (ROAS), to identify trends, insights, and areas for optimization.
- Generate regular reports and analytics dashboards to track campaign performance and provide actionable insights and recommendations to stakeholders.
- Collaborate closely with cross-functional teams, including marketing, sales, and analytics, to align advertising strategies with broader business goals and objectives.
This is a freelance gig where the client wanted me to manage and create the ads for youtube. After the ad campaign has been completed, provide the client with comprehensive insight about the campaign.Â
